'Best of all, you can watch Reddit video while you read comments and engage in conversation,' Reddit wrote. Reddit allows only MP4 and MOV files up to 15-minutes long. If you're on a desktop, you can select a video from your files to upload. You'll now be able to record video within the official Reddit apps or select a pre-recorded video from your gallery, then upload it right to the platform.

Reddit also introduced native video ads earlier this year. The move comes after Reddit last year ditched Imgur in favor of its own image upload tool. No third-party uploads, new tabs, or back arrows necessary.' 'With native video, we've streamlined this process dramatically, allowing both content creators and commenters to focus on the conversation taking place on Reddit. This 'time-consuming, circuitous process…inhibited many users, especially those who capture videos on their phones and want to share them quickly with their favorite subreddits,' Reddit wrote. This is certainly a welcome change up until now, Reddit users had to upload the video to a third-party hosting platform, then post the link to Reddit to share it there. This new feature 'makes it easier than ever for Redditors to capture, upload, and share videos and gifs with all their favorite communities,' Reddit wrote in a blog post. Reddit on Thursday announced that it is rolling out native video hosting so users can upload videos directly to the platform. Heads up, Reddit users: The 'front page of the Internet' is getting a lot more video friendly.

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